Assessing a Solo Ads Offer – Case Study
A few hours ago, my Facebook friend Neil Ashworth has pointed to me some solo ads questions posted by Glenn B. on the wall of the Facebook group Internet Marketing Super Friends.
I’m not a member of that group and anyway by reading the questions I quickly understood that the length of a proper answer is more appropriate for a blog post than for a Facebook reply.
So I decided to write this article. In this way, even if in the meantime Glenn gets the answers from the members of that group, more people will be able to benefit from such a public case study.
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10 Reasons Why I Won’t Click on Some Solo Ads Links
A couple of weeks ago I revealed 15 reasons why I won’t open some solo ads. What’s the next logical step?
If the the subject line is OK and I open the email, let’s see some of the reasons that can make me delete the solo ad without taking the action the email marketer expects.
Why only some of them? Do I have any secret? Nope, but some of the reasons why I won’t open a solo ad are valid also for the ad copy… I won’t repeat them except for the last one. That reason is so important that it has to be repeated again and again.
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15 Reasons Why I Won’t Open Some Solo Ads
Whether we’re talking about solo ads or anything else, you name it, most of the times there’s nothing dramatic in making mistakes. We all make mistakes.
However, the difference between a loser and a winner is that the latter learns from mistakes and takes action to correct them.
Since learning from other advertisers’ mistakes will save you some time and money, today I’ll share with you the main reasons that make me decide not to open a solo ad. It’s all about the most important part of an email message – the headline (or the subject line)…
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Different Types of Solo Ads, Different Approaches
Recently, while being on GooglePlus, I was discussing with a nice lady different things about solo ads. She suddenly asked me for the link to the page where I sell solo ads. Guess what?
I somehow suggested not buying solo ads from me. I bet she was quite confused and you’re too… What kind of seller suggests not buying his stuff?
Was she a trouble maker who doesn’t even know what a solo ad is and was I trying to avoid further troubles? No way, she is an internet marketer and more than 6 months ago she started selling solo ads with guaranteed clicks. I can assume that she has some experience in that solo ads sub-niche, right? Then… my attitude is quite a mystery, isn’t it?
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Targeted Solo Ads: Do You Really Know What They Are?
Most of the advertisers learned that targeted advertising – as opposed to untargeted advertising – is something good and it increases their chances to get a good result.
However I noticed email marketers looking for targeted solo ads without actually understanding what this concept means. They wrongly believe that targeted solo ads are the solo ads slots offered by a vendor who posts an offer mentioning… “Targeted Solo Ads“. That’s misleading advertising from vendor’s part, but let’s take it easy and let me show you some examples that can make you understand the concept.
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Are Solo Ads with Guaranteed Clicks Really Risk Free?
Advertising with solo ads involves some risks and that’s why in order to maximize your return on investment, one of your first steps must be the assessment of the potential risks. Once you have clearly identified them, you can manage your advertising campaign so as to reduce or even eliminate the risks.
Today we’ll focus on a type of solo ads advertising that is believed to be quite riskless: the solo ads with guaranteed clicks. Is this type of advertising really risk free? Let’s see the truth…
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Top Reasons Why Your Solo Ads Traffic Generated Only a Few Opt-ins
Last week we focused on finding out the top reasons why your solo ads traffic generated zero opt-ins. Now we’ll discuss another possible case…
The readers of your solo ad clicked on your link, visited your landing page but you got only a few opt-ins.
Why did the prospects change their mind? What could be the reasons for such an unexpected and unpleasant situation? Let’s see…
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Top Reasons Why Your Solo Ads Traffic Didn’t Generate Opt-ins
Usually internet marketers use the solo ads type of advertising in order to drive traffic to a product page (looking for the sale) or to a squeeze page (looking for building their mailing list).
Since nothing works perfect all the time, sometimes you can notice people complaining that they got clicks on their solo ad links but very few opt-ins or no opt-ins at all. Today we will analyze together the last case and discover the top reasons why sometimes the solo ads traffic doesn’t generate any opt-in.
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List Building with Solo Ads from a Potential Subscriber’s Perspective
If you’re an internet marketer and you’re not a solo ads newbie, then you know how to get the most out of your solo ads: you’ll never sell anything in your ads but build a mailing list.
However, if you don’t place yourself in your customer’s shoes (the customer being the potential subscriber in this case), you may miss minor things that can have major influences on your marketing process. Most of the marketers know this principle, but how many of them really apply it? Let’s do it now together, but honestly, without hiding facts…
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How Do You Know That Your Solo Ad Has Been Really Published?
A few days ago, while reading a solo ads blog post by Gareth Morgan I noticed the following question:
“But I will question whether certain providers even bother sending the ads at all. After all, how do we truly know if they do?”
Good question. Let’s see how and if you can check whether your solo ad has been published or not by a solo ads seller…
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