Note: This article doesn’t refer to solo ads with guaranteed clicks, but to ezine solo ads.
Every advertiser knows that solo ads advertising is a numbers game. The formula is simple:
the more subscribers = the higher the price for a solo ad (and the higher the expectations)
It makes sense, doesn’t it?
However, let me tell you about a variable that isn’t included in the simple formula mentioned above and isn’t taken into consideration by most of the ezine advertisers:
the type of opt-in process for the ezine (double or single opt-in).
» Why You Shouldn’t Buy Solo Ads in Single Opt-in Ezines » continues here
Before buying a solo ad, we all want to make sure that we get the best bang for the buck, don’t we? How do we do that? One of the possible ways is to find out how happy other buyers were with their purchase.
That’s why even the junior marketers know that testimonials help their business. Testimonials are valuable marketing assets for all solo ads sellers.
But what about the buyers? Are testimonials of any help? Or are they only psychological triggers that we should learn to disregard?
Let’s stop applying blindly a method that works in certain situations. Let’s analyze the solo ads case and see what we get…
» The Truth About Solo Ads Testimonials » continues here
Solo ads advertising is a complex process and it’s influenced by many factors. If you don’t take into consideration the effects of as many variables as possible, then some of your conclusions may be wrong.
Recently I had a conversation with the owner of a directory of ezines. I was puzzled when I found out what his newest plan is: to remove the small ezines from his directory. Why to do that? Because according to him small ezines are worthless for ezine advertisers.
Hmm … Is it right or it’s just another misconception about ezine advertising? Let’s see …
» Are Small Ezines Worthless for Solo Ads Advertising? » continues here
A few hours ago, my Facebook friend Neil Ashworth has pointed to me some solo ads questions posted by Glenn B. on the wall of the group Internet Marketing Super Friends.
I’m not a member of that group and anyway by reading the questions I quickly understood that the length of a proper answer is more appropriate for a blog post than for a Facebook reply.
So I decided to write this article. In this way, even if in the meantime Glenn gets the answers from the members of that Facebook group, more people will be able to benefit from such a public case study.
» Assessing a Solo Ads Offer – Case Study » continues here
A couple of weeks ago I revealed 15 reasons why I won’t open some solo ads. What’s the next logical step?
If the subject line is OK and I open the email, let’s see some of the reasons that can make me delete the solo ad without taking the action the email marketer expects.
Why only some of them? Do I have any secret? Nope, but some of the reasons why I won’t open a solo ad are valid also for the ad copy.
» 10 Reasons Why I Won’t Click on Some Solo Ads Links » continues here
Whether we’re talking about solo ads or anything else, you name it, most of the times there’s nothing dramatic in making mistakes. We all make mistakes.
However, the difference between a loser and a winner is that the latter learns from mistakes and takes action to correct them.
Since learning from other advertisers’ mistakes will save you some time and money, today I’ll share with you the main reasons that make me decide not to open a solo ad.
» 15 Reasons Why I Won’t Open Some Solo Ads » continues here
Recently, while being on GooglePlus, I was discussing with a nice lady different things about solo ads. She suddenly asked me for the link to the page where I sell solo ads. Guess what?
I somehow suggested not buying solo ads from me. I bet she was quite confused and you’re too… What kind of seller suggests not buying his stuff?
Was she a trouble maker who doesn’t even know what a solo ad is and was I trying to avoid further troubles? No way, she is an internet marketer and more than 6 months ago she started selling solo ads with guaranteed clicks. I can assume that she has some experience in that solo ads sub-niche, right? Then… my attitude is quite a mystery, isn’t it?
» Different Types of Solo Ads, Different Approaches » continues here
Most of the advertisers learned that targeted advertising – as opposed to untargeted advertising – is something good and it increases their chances to get a good result.
However I noticed email marketers looking for targeted solo ads without actually understanding what this concept means. They wrongly believe that targeted solo ads are the solo ads slots offered by a vendor who posts an offer mentioning “Targeted Solo Ads”. That’s misleading advertising from vendor’s part…
But let’s take it easy and let me show you some examples that can make you understand the concept.
» Targeted Solo Ads: Do You Really Know What They Are? » continues here
Advertising with solo ads involves some risks and that’s why in order to maximize your return on investment, one of your first steps must be the assessment of the potential risks.
Once you have clearly identified them, you can manage your advertising campaign so as to reduce or even eliminate the risks.
Today we’ll focus on a type of solo ads advertising that is believed to be quite riskless: the solo ads with guaranteed clicks. Is this type of advertising really risk free? Let’s see the truth…
[The internet is a jungle and there are scammers in each niche. Almost everyone is aware of that and I won’t discuss the risk of buying from a scammer. This risk is very common and is not specific only to our topic.]
» Are Solo Ads with Guaranteed Clicks Really Risk Free? » continues here
Last week we focused on finding out the top reasons why your solo ads traffic generated zero opt-ins.
Now we’ll discuss another possible case…
The readers of your solo ad clicked on your link, visited your landing page but you got only a few opt-ins.
Why did the prospects change their mind? What could be the reasons for such an unexpected and unpleasant situation?