Solo Ads Advertising

Solo Ads Library presented by AdsMarket Ezine Advertising Network

Solo Ads – 9 Common Mistakes Advertisers Make

Solo ads are powerful advertising tools. However, any tool has its own limits and if you don’t know how to properly use it, then it won’t help you to achieve your goal. Today’s article reveals some of the most frequent mistakes ezine advertisers make.

1. Writing common subject lines – Your ad is not the only message that lands in recipient’s Inbox. If the subject line doesn’t grab the attention, the solo ad won’t be opened.

2. Writing long and boring solo adverts – People don’t have time to read novels and when they have it, they read real novels, not long advertisements.

3. Talking about themselves – If you’re not a very known person, forget about the pronoun “I”. No one is interested to find out what a John Doe did yesterday or one week ago.
 
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Boost the Open Rates of Your Solo Ads with Emotional Headlines

Solo ads that are just advertisements don’t get good results. Why? The average Joe doesn’t like ads but entertainment and related things. Today’s article reveals how emotional copywriting can help you boost the open rates of your solo adverts.

David Ogilvy – known as the Father of Advertising – said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

What is the simple conclusion that any email marketer should draw? Focus on the subject line of your ad because that is a key point for the success of your solo advertising campaign.
 
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Target Your Solo Ads For Higher Conversion Rates

Solo ads are a necessity in online advertising.

Yes you can have your blogs, hundreds of pages of content, pay-per-click campaigns, and highly optimized pages for search engine rankings, but you still won’t receive the kind of bulk exposure that solo ads can give you. Effective solo ads can give your online business the shot it needs to quickly become a household name.

Think about it. Let’s say, for example, that you have received a solo ad about a brand new product some guru is launching. Pretty soon, you’re going to see that same ad in hundreds of different emails, in blogs, on websites, in reviews written about the product… just about everywhere because of one solo ad.

Pay per click advertising cannot do that for you. Writing hundreds of pages of content can’t do that for you. Only solo ads. Because it’s an instant advertisement. With just one click of a mouse your solo ad is sent to thousands of people all over the world. Anyone who subscribes to the particular mailing list you submitted your ad to will see that solo ad.
 
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What Can I Do About Those Exclusive Mailings?

One of the complaints ezine publishers hear regularly concerns “exclusive mailings” – or “solo ads“. These are emails sent to the ezine subscribers which usually contain an ad or other information. Frankly, I’m tired of hearing about it.

Let’s think about this logically. I subscribe to TIME MAGAZINE – and I pay for it. Yet, TIME makes their money mainly from advertising. They routinely send me extra mailings with special offers – in addition to the regular ads in each issue.

If I don’t like it – they are not going to give me my money back. In fact, I would be lucky if I could make them stop sending the magazine before the subscription ran out.
 
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Solo Advertising: Understanding the Process

It’s almost too good to be true. As if you thought it couldn’t get any better than Direct Mail Advertising, along came “solo ads” or “exclusive ad mailings“. Your ad alone, by itself, sent to all those recipients. The mere thought of it concluded the same with so many people: this is it, my website is going to blow up, I’m going to be RICH. So why are there so many disappointments?

Simple, caught up in the “high” of forthcoming success few come to realize, or understand, how the system works. This article sums up the process, hopefully giving you a better understanding of what to expect with your solo ad. Kind of like a tutorial.

Overall, there are three factors you will want to understand when calculating the results of your solo advertisement.
 
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Solo Ads and Aliens

Most probably you’re wondering what is the connection between solo ads and aliens. I’ve been in your shoes too until I found the SECRET …

One day I was sitting in front of my computer and being a little bit tired, I said to myself,

“Let’s take a break and read some solo ads in order to see what’s new online.“

And I started to read …
 
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Some Solo Ads Scream “DELETE ME”

If you want to improve the results of your solo ads advertising campaigns, then try to understand the reasons that make the readers click quickly on that button hated by all email marketers: DELETE. The purpose of this article is to help you discover such reasons …

During the last hours I’ve checked the folder Trash of the email account where I receive the ezines I’m subscribed to. Below you will find the top subject lines that made me delete the solo ads without reading their ad copy. You will also find the reasons why I deleted these emails …

Let’s start …
 
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How to Get the Most Out of Your Solo Ads

Solo ads advertising is the king of ezine advertising but very few advertisers know how to get the most out of it. Warning: sitting there, doing almost nothing and expecting the results to come will never ever make anyone successful. If you’re willing to understand this basic principle and you’re willing to forget all hype used to grab newbies’ attention (and their money), then keep reading this article.

Let me get straight to the point and tell you a simple truth overlooked by the largest part of the ezine advertisers: if you want to make money right now, on the spot, you’ll never ever get the most out of your solo ads. In plain English, every time you sell something in your adverts, you leave money on the table, which means that you lose money.

Are you confused? Keep reading …
 
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Email Marketing With Ezine Solo Ads

Ezine solo ads, when done right, can be a very simple and profitable way of advertising on the Internet. There is no guarantee with solo ad marketing that you will have success, as just with anything else – it’s advertising and involves a risk. If you do not know what you are doing then just as many other forms of marketing, you can lose your shirt and lots of money. There are a few simple keys to follow and apply when it comes to marketing with ezine solo ads and I would like to share with you just a few that I always apply when it comes to advertising online with ezine solo ads.
 
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Free Solo Ads – Stop Lying to Yourself!

A few days ago I got an inquiry from a potential customer who was asking me about the ezine ad space available in one of my newsletters. The final remark from that inquiry made me curious: the prospect pointed very clear that she was interested in any type of ezine ad space, but not in solo ads. You don’t have to be an expert in ezine advertising to know that solo adverts are the best ezine ads, so I asked that lady what was the mistery behind her strange approach. When I read the answer I couldn’t believe it: “There are a lot of places where my solo ad is published for free, so why should I pay for it?”

So I decided to write this article in order to help a lot of newbies who think the same.
 
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