Solo Ads Advertising

Solo Ads Library presented by AdsMarket Ezine Advertising Network

Solo Ads: Essential Questions & Answers

Almost anyone knows that the solo ads are the best form of ezine advertising. However, many marketers have only some vague ideas on how to properly use them. Some of them understand that something is wrong in what they did only after they failed. Others never understand the reality (it’s easier to blame all the other people but not themselves!)

Today’s article is a mini-guide for email advertisers looking to improve the results of their solo advertising campaigns. For an easier reading and understanding, the essential principles I will talk about today are shown in a Q & A (Questions & Answers) format.
 
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Solo Ads: 9 Tips for Writing Better Subject Lines

Solo ads are an effective marketing vehicle but for many advertisers are just another unintentional way of throwing away some money. Most of the people don’t like ads and no one is waiting for your ad. That’s a general advertising truth. If you want your ad to be read and more than this – some kind of action to be taken after reading it – then you have two choices: pay a copywriter or take this activity seriously and spend more time on it. Today’s article deals with the most important part of a solo advert: the subject line.
 
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Three Writing Tactics To Improve Your Solo Ad Response Rate

Is your solo ad campaign faltering? Would you like to see new life breathed into your ads again? Here are three writing tips to help improve your solo ad response rate.

Cut out the fluff

People are pressed for time. They don’t want to read a long email. In solo ads, people tend to go on and on and on. Making it incredibly difficult to the reader to stay focused on it because they have other things on their mind.

A lot of the ads floating around these days are full of what I call fluff. Non-essential information that doesn’t need to be there. You have to think first what an ad is supposed to do.
 
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Solo Ads: Agony, Ecstasy, or Nothing?

Solo ads advertising is the most effective form of ezine advertising but it has the same risk that all the other types of advertising have: no one can really guarantee you that you’ll get the results you expect. If you don’t prepare carefully your advertising campaign, the failure waits for you just around the corner.

So basically you have three options:

1) Don’t advertise and you won’t fail. However, if you follow this path, there is a “minor” inconvenient: you don’t have any chance to succeed; or

2) Don’t waste too much of your time, write or copy quickly an advert and buy some ad space in an ezine. Then check the results and come to the conclusion that ezine advertising is dead; or

3) Forget marketing messages like “Make money doing nothing/while sleeping”, forget excuses like “I’m not a copywriter” or “This advertisement is very good because my guru told me so” and start working.
 
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Solo Ads – How to Test the Subject Lines

Solo ads are the most powerful ezine advertising tools, but any ezine advertiser or email marketer has to know that a poorly written subject line affects dramatically the result of an advertising campaign. Today’s article shows you a simple method for testing solo ads subject lines, in order to avoid the unwanted and unpleasant failure of your email marketing campaign.
 
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Ezine Solo Ads vs. Safelist Solo Ads

You can have your solo ads published in ezines other people publish or you can send the same ads to safelists members. Every time when there are more options, people are asking, “What’s the best?” Let’s try together to find out the answer to the question “What to focus on when advertising with solo adverts?” Ezines or safelists?

Ready?
 
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Solo Ads Advertising: The Detail That Can Ruin Your Campaign

Attention grabbing headline, interesting solo ad, no words or expressions that trigger the spam filters, high converting landing page, great product. It’s not easy, I know, but you can do it. However, if a small detail is overlooked, then your promising solo ads advertising campaign may be ruined in seconds. What may be that nasty “bug”?

Did you hear about blacklists (or blocklists) of domain names? They are databases of domain names that were reported as being used in spam messages. Once a domain name is listed by a major blacklist, all major spam filters will flag any email that contains a link to any page from that domain name.

I can hear you, “But I don’t spam, I’m a legit email marketer, so that’s not a problem for me …”
 
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Solo Ads – 9 Common Mistakes Advertisers Make

Solo ads are powerful advertising tools. However, any tool has its own limits and if you don’t know how to properly use it, then it won’t help you to achieve your goal. Today’s article reveals some of the most frequent mistakes ezine advertisers make.

1. Writing common subject lines – Your ad is not the only message that lands in recipient’s Inbox. If the subject line doesn’t grab the attention, the solo ad won’t be opened.

2. Writing long and boring solo adverts – People don’t have time to read novels and when they have it, they read real novels, not long advertisements.

3. Talking about themselves – If you’re not a very known person, forget about the pronoun “I”. No one is interested to find out what a John Doe did yesterday or one week ago.
 
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Boost the Open Rates of Your Solo Ads with Emotional Headlines

Solo ads that are just advertisements don’t get good results. Why? The average Joe doesn’t like ads but entertainment and related things. Today’s article reveals how emotional copywriting can help you boost the open rates of your solo adverts.

David Ogilvy – known as the Father of Advertising – said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

What is the simple conclusion that any email marketer should draw? Focus on the subject line of your ad because that is a key point for the success of your solo advertising campaign.
 
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Target Your Solo Ads For Higher Conversion Rates

Solo ads are a necessity in online advertising.

Yes you can have your blogs, hundreds of pages of content, pay-per-click campaigns, and highly optimized pages for search engine rankings, but you still won’t receive the kind of bulk exposure that solo ads can give you. Effective solo ads can give your online business the shot it needs to quickly become a household name.

Think about it. Let’s say, for example, that you have received a solo ad about a brand new product some guru is launching. Pretty soon, you’re going to see that same ad in hundreds of different emails, in blogs, on websites, in reviews written about the product… just about everywhere because of one solo ad.

Pay per click advertising cannot do that for you. Writing hundreds of pages of content can’t do that for you. Only solo ads. Because it’s an instant advertisement. With just one click of a mouse your solo ad is sent to thousands of people all over the world. Anyone who subscribes to the particular mailing list you submitted your ad to will see that solo ad.
 
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