Solo Ads Advertising

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How a Publisher Can Destroy Your Solo Ad Advertising Campaign

Yeah, you read it well. An ezine publisher or an ezine ad co-op can destroy your solo ad advertising campaign if you don’t take care who you are placing your order with.

Don’t assume the publishers and the ezine ad co-ops are all professional. There are a lot of amateurs in absolutely any field.

I didn’t initially plan to write this section because I thought that this mistake is not made by publishers anymore, even if they are new in ezine publishing. I was wrong!
 
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On Which Day of the Week is it Better to Publish a Solo Ad?

The first thing you have to know is that many publishers won’t let you choose the date when your solo ad is published. The main reason is that they have a schedule and cannot modify it each time when an advertiser wants it.

For example, you may want your solo ad to be published next Monday but the publisher may not agree because of the simple reason that she/he publishes her/his own newsletter on that day and doesn’t send more than one mailing per day. Or another reason may be that the Monday you’re talking about is already booked by another advertiser.

However, if you are able to choose the day, which day to choose?
 
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Three Solo Ads Secrets That REALLY Work

In this age of blogs, podcasts, Google Adwords and article syndication, you might be wondering why in the world an article about solo ads would be worth reading. But solo ads are still incredibly powerful.

So much so that everyone is still using them. Have you taken a look at your email lately? Have you noticed all those emails from the top “experts” announcing this new product and that recommendation? Guess what… those are solo ads.

Maybe not like you’re used to seeing… the hypey, “do this now” type of ad. Nonetheless, they are solo ads. And they still work.
 
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Solo Ads: Essential Questions & Answers

Almost anyone knows that the solo ads are the best form of ezine advertising. However, many marketers have only some vague ideas on how to properly use them. Some of them understand that something is wrong in what they did only after they failed. Others never understand the reality (it’s easier to blame all the other people but not themselves!)

Today’s article is a mini-guide for email advertisers looking to improve the results of their solo advertising campaigns. For an easier reading and understanding, the essential principles I will talk about today are shown in a Q & A (Questions & Answers) format.
 
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Solo Ads: 9 Tips for Writing Better Subject Lines

Solo ads are an effective marketing vehicle but for many advertisers are just another unintentional way of throwing away some money. Most of the people don’t like ads and no one is waiting for your ad. That’s a general advertising truth. If you want your ad to be read and more than this – some kind of action to be taken after reading it – then you have two choices: pay a copywriter or take this activity seriously and spend more time on it. Today’s article deals with the most important part of a solo advert: the subject line.
 
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Three Writing Tactics To Improve Your Solo Ad Response Rate

Is your solo ad campaign faltering? Would you like to see new life breathed into your ads again? Here are three writing tips to help improve your solo ad response rate.

Cut out the fluff

People are pressed for time. They don’t want to read a long email. In solo ads, people tend to go on and on and on. Making it incredibly difficult to the reader to stay focused on it because they have other things on their mind.

A lot of the ads floating around these days are full of what I call fluff. Non-essential information that doesn’t need to be there. You have to think first what an ad is supposed to do.
 
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Solo Ads: Agony, Ecstasy, or Nothing?

Solo ads advertising is the most effective form of ezine advertising but it has the same risk that all the other types of advertising have: no one can really guarantee you that you’ll get the results you expect. If you don’t prepare carefully your advertising campaign, the failure waits for you just around the corner.

So basically you have three options:

1) Don’t advertise and you won’t fail. However, if you follow this path, there is a “minor” inconvenient: you don’t have any chance to succeed; or

2) Don’t waste too much of your time, write or copy quickly an advert and buy some ad space in an ezine. Then check the results and come to the conclusion that ezine advertising is dead; or

3) Forget marketing messages like “Make money doing nothing/while sleeping”, forget excuses like “I’m not a copywriter” or “This advertisement is very good because my guru told me so” and start working.
 
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Solo Ads – How to Test the Subject Lines

Solo ads are the most powerful ezine advertising tools, but any ezine advertiser or email marketer has to know that a poorly written subject line affects dramatically the result of an advertising campaign. Today’s article shows you a simple method for testing solo ads subject lines, in order to avoid the unwanted and unpleasant failure of your email marketing campaign.
 
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Ezine Solo Ads vs. Safelist Solo Ads

You can have your solo ads published in ezines other people publish or you can send the same ads to safelists members. Every time when there are more options, people are asking, “What’s the best?” Let’s try together to find out the answer to the question “What to focus on when advertising with solo adverts?” Ezines or safelists?

Ready?
 
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Solo Ads Advertising: The Detail That Can Ruin Your Campaign

Attention grabbing headline, interesting solo ad, no words or expressions that trigger the spam filters, high converting landing page, great product. It’s not easy, I know, but you can do it. However, if a small detail is overlooked, then your promising solo ads advertising campaign may be ruined in seconds. What may be that nasty “bug”?

Did you hear about blacklists (or blocklists) of domain names? They are databases of domain names that were reported as being used in spam messages. Once a domain name is listed by a major blacklist, all major spam filters will flag any email that contains a link to any page from that domain name.

I can hear you, “But I don’t spam, I’m a legit email marketer, so that’s not a problem for me …”
 
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