Solo ads that are just advertisements don’t get good results. Why? The average Joe doesn’t like ads but entertainment and related things.
Today’s article reveals how emotional copywriting can help you boost the open rates of your solo adverts.
David Ogilvy – known as the Father of Advertising – said,
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.
What is the simple conclusion that any email marketer should draw? (more…)