Dare to be Different

3 Writing Tactics to Improve Your Solo Ad Response Rate

Dare to be Different Is your solo ad campaign faltering? Would you like to see new life breathed into your ads again? Here are three writing tips to help improve your solo ad response rate.

Cut out the fluff

People are pressed for time. They don’t want to read a long email. In solo ads, people tend to go on and on and on. Making it incredibly difficult to the reader to stay focused on it because they have other things on their mind.

A lot of the ads floating around these days are full of what I call fluff. Non-essential information that doesn’t need to be there. You have to think first what an ad is supposed to do. (more…)

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