Best Ezine to Buy Solo Ads

What is the Best Ezine to Advertise with? #SoloAds

One of the questions many solo ads buyers ask is: “What is the best ezine to advertise with?

Best Ezine to Buy Solo Ads

If you check the responses, you’ll see that the question usually doesn’t get an appropriate answer. It’s not surprising and you’ll see why…

Let’s pretend that you asked that question…

Someone responds and claims that the best ezine to advertise with is “Blah Blah Newsletter“. Then you visit the website of that ezine and see that it’s a weight loss ezine.

What if you planned to promote an internet marketing ebook?

It’s obvious that “Blah Blah Newsletter” is not the best ezine, but an inappropriate ezine to advertise with.


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Don't Buy Solo Ads in Single Opt-in Ezines

Why You Shouldn’t Buy Solo Ads in Single Opt-in Ezines

Note: This article doesn’t refer to solo ads with guaranteed clicks, but to ezine solo ads.

Don't Buy Solo Ads in Single Opt-in Ezines

Every advertiser knows that solo ads advertising is a numbers game. The formula is simple:

the more subscribers = the higher the price for a solo ad (and the higher the expectations)

It makes sense, doesn’t it?

However, let me tell you about a variable that isn’t included in the simple formula mentioned above and isn’t taken into consideration by most of the ezine advertisers:

the type of opt-in process for the ezine (double or single opt-in). (more…)

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Solo Ads Testimonials

The Truth About Solo Ads Testimonials

Solo Ads Testimonial Before buying a solo ad, we all want to make sure that we get the best bang for the buck, don’t we? How do we do that? One of the possible ways is to find out how happy other buyers were with their purchase.

That’s why even the junior marketers know that testimonials help their business. Testimonials are valuable marketing assets for all solo ads sellers.

But what about the buyers? Are testimonials of any help? Or are they only psychological triggers that we should learn to disregard?

Let’s stop applying blindly a method that works in certain situations. Let’s analyze the solo ads case and see what we get… (more…)

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If size mattered, the elephant would be the king of the jungle.

Are Small Ezines Worthless for Solo Ads Advertising?

If size mattered, the elephant would be the king of the jungle Solo ads advertising is a complex process and it’s influenced by many factors. If you don’t take into consideration the effects of as many variables as possible, then some of your conclusions may be wrong.

Recently I had a conversation with the owner of a directory of ezines…

I was puzzled when I found out what his newest plan is: to remove the small ezines from his directory. Why to do that? Because according to him small ezines are worthless for ezine advertisers.

Hmm … Is it right or it’s just another misconception about ezine advertising? Let’s see … (more…)

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Assessing a Solo Ads Offer – Case Study

A few hours ago, my Facebook friend Neil Ashworth has pointed to me some solo ads questions posted by Glenn B. on the wall of the group Internet Marketing Super Friends.

Seth Godin: If you wait until there is another case study in your industry, you will be too late. I’m not a member of that group and anyway by reading the questions I quickly understood that the length of a proper answer is more appropriate for a blog post than for a Facebook reply.

So I decided to write this article. In this way, even if in the meantime Glenn gets the answers from the members of that Facebook group, more people will be able to benefit from such a public case study. (more…)

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Reasons Why I Don't Click Some Links

10 Reasons Why I Won’t Click on Some Solo Ads Links

Meme: No dinner for you tonight! A couple of weeks ago I revealed 15 reasons why I won’t open some solo ads. What’s the next logical step?

If the subject line is OK and I open the email, let’s see some of the reasons that can make me delete the solo ad without taking the action the email marketer expects.

Why only some of them? Do I have any secret? Nope, but some of the reasons why I won’t open a solo ad are valid also for the ad copy. (more…)

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Nobody opens my solo ad

15 Reasons Why I Won’t Open Some Solo Ads

Nobody's answering... Whether we’re talking about solo ads or anything else, you name it, most of the times there’s nothing dramatic in making mistakes. We all make mistakes.

However, the difference between a loser and a winner is that the latter learns from mistakes and takes action to correct them.

Since learning from other advertisers’ mistakes will save you some time and money, today I’ll share with you the main reasons that make me decide not to open a solo ad. (more…)

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Different Types of Solo Ads, Different Approaches

Recently, while being on GooglePlus, I was discussing with a nice lady different things about solo ads. She suddenly asked me for the link to the page where I sell solo ads. Guess what?

Choice vs Chance I somehow suggested not buying solo ads from me. I bet she was quite confused and you’re too… What kind of seller suggests not buying his stuff?

Was she a trouble maker who doesn’t even know what a solo ad is and was I trying to avoid further troubles? No way, she is an internet marketer and more than 6 months ago she started selling solo ads with guaranteed clicks. I can assume that she has some experience in that solo ads sub-niche, right? Then… my attitude is quite a mystery, isn’t it? (more…)

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Targeted vs Semi-Targeted vs Untargeted vs Dumb Advertising

Targeted Solo Ads: Do You Really Know What They Are?

Targeted vs Semi-Targeted vs Untargeted vs Dumb Advertising Most of the advertisers learned that targeted advertising – as opposed to untargeted advertising – is something good and it increases their chances to get a good result.

However I noticed email marketers looking for targeted solo ads without actually understanding what this concept means.

They wrongly believe that targeted solo ads are the solo ads slots offered by a vendor who posts an offer mentioning “Targeted Solo Ads”. That’s misleading advertising from vendor’s part…

But let’s take it easy and let me show you some examples that can make you understand the concept. (more…)

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