Solo Ads Advertising

How a Publisher Can Destroy Your Solo Ad Advertising Campaign

Adrian Jock — Mon, 05 Dec 2011 16:10:34 +0000

Yeah, you read it well. An ezine publisher or an ezine ad co-op can destroy your solo ad advertising campaign if you don’t take care who you are placing your order with.

Don’t assume the publishers and the ezine ad co-ops are all professional. There are a lot of amateurs in absolutely any field.

I didn’t initially plan to write this section because I thought that this mistake is not made by publishers anymore, even if they are new in ezine publishing. I was wrong! I’ve just received an email from a publisher that has the following subject line: Solo Ad

You got the point? Instead of advertiser’s subject line, the subject line of that email contains the type of ad the advertiser purchased (a solo ad).

Advertiser’s subject line was no longer a subject line but a line from the body of that email.

Remember how important is the subject line? If instead of your subject line it is published only “Solo Ad”, “Dynamic solo”, “Publisher’s Exclusive solo”, etc. . who do you think will open your solo ad?

What to do to avoid such unpleasant situation when an amateur seller is forcing you to throw away your money?

There are 2 solutions.

Solution # 1 – Before placing your order, subscribe to the ezine and see how other advertisers’ solo ads look like.

Solution # 2 – Before placing your order, contact the seller and ask her/him how exactly your solo ad will look like. Ask her/him to send you a template or provide her/him your solo ad and ask her/him to send you back an email that it is exactly like the solo ad that will be sent to the subscribers.

Of course you can combine both solutions by subscribing to the ezines and also contacting the publisher.

To Your Ezine Advertising Success!
Adrian Jock

P.S. For more interesting ezine advertising tips, you can subscribe free to Ezine Advertising Info newsletter.

P.P.S. Recommended reading: Ultimate Guide to Solo Ads

You have permission to use the article above for your ezine, website or any other public print as long as you include the entire article and the resource box (”P.S.” & “P.P.S.”), without any modification.

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On Which Day of the Week is it Better to Publish a Solo Ad?

Adrian Jock — Mon, 31 Jan 2011 17:13:30 +0000

The first thing you have to know is that many publishers won’t let you choose the date when your solo ad is published. The main reason is that they have a schedule and cannot modify it each time when an advertiser wants it.

For example, you may want your solo ad to be published next Monday but the publisher may not agree because of the simple reason that she/he publishes her/his own newsletter on that day and doesn’t send more than one mailing per day. Or another reason may be that the Monday you’re talking about is already booked by another advertiser.

However, if you are able to choose the day, which day to choose?

Well, I checked for you the results of two reports issued by two companies specialized in email marketing. Both reports are based on the analysis of milions of email messages sent via companies’ servers.

1) The report issued by AWeber Communications shows this result: the best day was Thursday and the second best Wednesday.

2) The report issued Mailer Mailer LLC contains a shocking information: the best day was Sunday and the second best Monday. According to their study a lot of people check their emails on Sunday nights in order to prepare for the upcoming week. This was quite shocking news because by now it was considered that it’s not good at all to send emails on weekends.

As you can see, the reports issued by the big boys of email marketing industry don’t match one another.

Conclusion … It seems that there is only one conclusion: there is no “best day” to send an email.

As a matter of fact, in the first mentioned report Justin Premick, Education Marketing Manager of AWeber, said that “our assumptions about what works are often quite wrong” and “you ultimately have to test for yourself to see what best suits your audience”. Again the magic wording “test for yourself“. You and I are different. So are the newsletters and their readers.

To Your Success,
Adrian Jock

P.S. If you want to improve the results of your solo ads advertising campaigns, I recommend you to read Ultimate Guide to Solo Ads.

P.P.S. For more ezine advertising tips, subscribe free to Ezine Advertising Info newsletter.

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Three Solo Ads Secrets That REALLY Work

Adrian Jock — Mon, 25 Oct 2010 16:55:38 +0000

In this age of blogs, podcasts, Google Adwords and article syndication, you might be wondering why in the world an article about solo ads would be worth reading. But solo ads are still incredibly powerful.

So much so that everyone is still using them. Have you taken a look at your email lately? Have you noticed all those emails from the top “experts” announcing this new product and that recommendation? Guess what… those are solo ads.

Maybe not like you’re used to seeing… the hypey, “do this now” type of ad. Nonetheless, they are solo ads. And they still work.

A client of mine and I were talking the other day about his advertising campaign that we recently worked on and how amazed he is about the performance of the solo ads. “I have to admit, I really didn’t want to waste the money on this type of advertising. But, when the results came in… well, can you write a few more?”

Solo ads are here to stay and I truly believe that there isn’t anything available yet to replace them.

“Why are your ads so effective?”

That’s what someone asked me the yesterday. Luckily, I’ve already been thinking about it and could immediately tell them my personal ad writing tips for successful solo ads.

Be Conversational With Your Solo Ad

I love the new direction that solo ads are taking. Actually, I’ve been writing ads this way for quite awhile now and it seems that it is really beginning to take off. Remember the question at the beginning of this article about the emails you receive from the top “experts”? They don’t really seem like ads, do they?

I mean, we know they are, but it just isn’t your regular “hyped up, buy this amazing product now” type of ad. It’s more… well, conversational. It feels like the person sending the email (ad) to you is talking to you.

Powerful isn’t it? I have never, and I say this with all honesty, bought anything from a short solo ad that “forced” me to visit a site. But, I do feel compelled to visit sites from ads where I feel like they really care that I visit this site.

And I know it’s an ad!

Personal, conversational, relational. Write your ad like you’re actually sitting across from the person or talking on the phone.

Target Your Ad To Fit Your Reader

So many times I see ads for products that I am not even remotely interested in (and I’m interested in a lot of things). I ask myself, why am I receiving this ad? Yes, I might subscribe to the ezine, but why would this person be advertising this product through this mailing list? It’s a huge waste of money.

The most important principle of advertising is targeting your audience for the best possible results. So, it would only be logical to do the same thing with the actual ad itself.

Write the ad to fit your reader, not your product.

So many ads are written to tell about the product, what it can do, and how many special features it has that makes it worth the hundreds of dollars they’re asking for it.

The thing I’ve been doing recently is placing a tremendous emphasis on narrowly focusing the ad to fit the reader. What do people in this niche need? What are they feeling right now? What will help them the most?

For example: Let’s say you are selling an ebook about t-ball practice drills. In writing the ad I would focus on one particular audience… new coaches. I wouldn’t even begin to try to satisfy all people. Just one narrow focus.

The ad would then take on a life of it’s own. Instead of limiting your creativity, the sky is the limit. You could write from the emotion of a new, bewildered father who is stepping in to coach because no one would. Or, set up the ad like a personal letter from one “new” coach to another describing a great resource that really helped.

Focus your ad to fit the reader.

Solo Ads Work Best In The Third Person

This ties into the previous “secret”.

I have found that the solo ads that work best are not the ones that are written for your own product. What I mean by this is when you write an ad for your own product, you shouldn’t write the ad like you own the product. Write it in the third person point of view. As a recommendation.

The last couple of years I have been extensively testing this theory. I have an ebook that I wrote on how to write solo ads that I wrote several ads for. Actually about thirty. Like I said… testing.

Anyway, I tested out a lot of theories and writing styles and the consistently high click thrus and conversion rates came from the ads that were written in the third person. The ads that were like I was recommending my own ebook, instead of saying “buy my ebook”, outperformed the other ads… most of the time by 50-75%.

If you’re struggling with your current ads start using my personal secrets to write some new ones or rewrite your current ones.

About the Author: Tim Bossie is the owner of Guaranteed-Ads.com and has been written thousands of solo ads for thousands of different product being sold all over the Internet. He has perfected his solo ad writing so he can write ads in just a few hours. Check out http://www.guaranteed-ads.com/hot.html to see how you can get yours in just two hours.

Recommendation: If you’re looking to improve the results of your solo ads advertising campaigns, you don’t wanna miss the ebook Ultimate Guide to Solo Ads. Go and get your copy NOW!

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