1. Writing common subject lines – Your ad is not the only message that lands in recipient’s Inbox. If the subject line doesn’t grab the attention, the solo ad won’t be opened.

2. Writing long and boring solo adverts – People don’t have time to read novels and when they have it, they read real novels, not long advertisements.

3. Talking about themselves – If you’re not a very known person, forget about the pronoun “I”. No one is interested to find out what a John Doe did yesterday or one week ago.

4. Trying to sell in their solo ads – Understand once and forever what the purpose of an email advert is: to make people click on your link. Give them a reason to do it. The fact that you want to sell them something is not a reason for them to click on your link.

5. Exaggerating in their ads – All hype does is telling readers you’re not serious. If that is the feeling the ad creates, who do you think will click on your link?

6. Advertising in ezines outside their niche – If there is nothing in common between the topic of your ad and the topic of an ezine, it is very likely that the readers of that ezine won’t be interested in your ad.

7. Advertising in poor quality ezines – There is a jungle out there. Before placing an order, subscribe to the ezines and see what content is published. If the content is of poor quality, how many readers do you think that ezine has?

8. Not using an ad tracker – If you can’t analyze the results of your advertising campaign, how do you know what you should change, remove or improve?

9. Not repeating their marketing message to the same persons – Usually an ad has to be seen more times before someone acts on it. Most of the people don’t take decisions on the spot (and then they forget about you & your stuff).

Nobody’s perfect… Learn from other people’s mistakes, whether you’re advertising or you’re just living your own life.

To Your Success!
Adrian Jock

P.S. If you want to improve the results of your solo ads advertising campaigns, I recommend you to read Ultimate Guide to Solo Ads.

P.P.S. For more ezine advertising tips, subscribe free to Ezine Advertising Info Newsletter.

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David Ogilvy – known as the Father of Advertising – said, “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

What is the simple conclusion that any email marketer should draw? Focus on the subject line of your ad because that is a key point for the success of your solo advertising campaign.

One of the winning strategies for grabbing readers’ attention and making them open your emails is writing emotional headlines. Warning: it’s not very easy to create a desired (by you) emotion and if you don’t take care you can create an opposite reaction. Actually there is a type of marketing where the marketer knows that the message will create opposite reactions to a lot of readers. It is called “insult marketing”, it is successful for some people but I don’t recommend you to try it. It is very risky and anyway I doubt that many publishers will accept such type of solo ads.

Now let’s get back on track and look for another type of emotions: the positive emotions. When you succeed to create such emotions, you’re one step forward and you don’t risk negative reactions (like someone trying to create a closer relationship between his punch and your nose, or even a trial).

Example of positive emotions: hope, happiness, enthusiasm, joy. Another feeling that can help you boost the open rate is “surprise”. Make the readers ask themselves, “Whaaat?” and they will open the solo ad in order to find out more and satisfy their curiosity. Combine more such emotions (example: joy & surprise) and the result of your solo advertising campaign is guaranteed!

To Your Success!
Adrian Jock

P.S. Recommended ebook: Ultimate Guide to Solo Ads

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Yes you can have your blogs, hundreds of pages of content, pay-per-click campaigns, and highly optimized pages for search engine rankings, but you still won’t receive the kind of bulk exposure that solo ads can give you. Effective solo ads can give your online business the shot it needs to quickly become a household name.

Think about it. Let’s say, for example, that you have received a solo ad about a brand new product some guru is launching. Pretty soon, you’re going to see that same ad in hundreds of different emails, in blogs, on websites, in reviews written about the product… just about everywhere because of one solo ad.

Pay per click advertising cannot do that for you. Writing hundreds of pages of content can’t do that for you. Only solo ads. Because it’s an instant advertisement. With just one click of a mouse your solo ad is sent to thousands of people all over the world. Anyone who subscribes to the particular mailing list you submitted your ad to will see that solo ad.

Case Study of Effective Solo Ad Advertising

Just to show you an example of what I was talking about, I, like millions of other people, got an email announcing the brand new launch of Jason Potash’s Article Announcer. Within just a few hours of that launch, there were a few more emails in my inbox announcing the same thing. I was beginning to get the picture that something big was being launched.

The next day, a few more emails with the same announcement. By the time the week was over, I had heard from just about every top marketer with the same email, saw the announcement made on just about every affiliate marketing blog I read, and started to read third party reviews from people who had bought it already. All because of one solo ad.

But, that didn’t happen just by accident. No effective solo ad advertising does. It has to be by design. There has been mountains written about how to write a solo ad, but not too much on the actual how-to in placing the ad.

Solo Ads Should Be On Target

A solo ad that is written with a “targeting” mind set will be much more effective than trying to write an ad that is for everyone. But, like I said, this article is more about the submission aspect of solo ad advertising.

Most people completely overlook this extremely important part of solo ad advertising. In the rush to get an ad out, a lot of people are going to the first advertising co-op they can find in order to get their ad out to the most subscribers, in the shortest amount of time, with the lowest cost.

Not the greatest of ingredients for a successful solo ad campaign. I am not against the advertising co-ops, but feel that they are a little misleading in their advertising. When I want to launch a new solo ad, I go directly to the source for effective solo ad advertising.

Ezine publishers.

To the solo ad advertiser these guys and gals are your best friend. They hold the key to your prosperity. They have the mailing list. They have the publishing schedule. They set their rates. They need to become your friend.

A Targetting Approach

For best results with solo ads, you absolutely must target your audience.

Before we go on, I want to clarify what I mean by this.

A good percentage of the time, and this isn’t wrong, you would place your solo ad with an ezine that is in the same topic, or niche of your ad. That isn’t a bad thing to do. Sure, it’s targeted and you will, if your solo ad is written effectively enough, create some click thrus and generate profit from it.

However, I am finding a much higher conversion rate from my solo ads when I narrow the target a lot more. For instance, an ad I wrote recently for a website that is promoting fishing supplies was written with one specific customer in mind. I wasn’t just aiming at fishermen. I was aiming at fishermen in the North East U.S.

For those who are not familiar with fishing, there are different types of game fish in Maine than there are in Florida or Kansas, or Washington. Not only that, but there are different fishing tactics involved. I was aiming at one specific type of fisherman. The ad would have been a little effective if I aimed at all fishermen. But, I narrowed my target range to just North Eastern United States fishermen.

Then, I went to find the best places to submit them. (This is part of the service I provide in writing solo ads. I don’t just write the ads, I also find the best places to submit them for my clients.) I looked for ezines and websites that dealt with this type of fishing, negotiated with the publisher, and set a date for the initial mailing. The ad created a 37% click-thru on the first mailing and 50% on the second. All because it was very targeted.

Targeted Solo Ad Tips

A targeted solo ad is extremely important to your online advertising. Here’s a few tips to help you make this process even more effective.

Write your solo ad in a targetted manner. If you’re going to advertise to a specific group, then write the ad for that group.

If you can narrow your target more, do it. Don’t get too worried here. If you can’t narrow it down that’s ok.

Become friends with the publisher. This might not work everytime, but the better acquainted you are with an ezine publisher, the better deals you might be able to get to help lower costs.

Try to set your own date of the mailing. You want to have as much control over the mailing of your solo ad as you can. If you want a specific date for a mass mailing, then work with the publisher to secure a certain date.

Give the publisher a little extra. In most cases, publishers are willing to work with you. But, even so, if your solo ad mailing created a great result, give the publisher a little piece of it. Endorse his ezine, put links on your site to his, send him a cash bonus.

Speak directly to the audience. Solo ads are all about connecting with the target audience. So speak directly to them. Your ad should sound like you are mailing this thing to them, and them only.

Solo ad advertising is very powerful if you take the steps necessary to target your ad. Spend some time with your next ad and do the extra work in narrowing your target a little. You’ll see an amazing response in your next campaign.

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