How To Write Effective Solo Ads That Sell
It is a rarity when you see an effective solo ad. It makes me cringe whenever an ineffective ad hits my e-mail because they are from marketing people, just like the rest of us, trying to make a go of their Net business and spending money to do it.
By placing ads that don’t work these marketers are just wasting their money. Then, because they don’t know any better, they can’t figure out what went wrong. Rather than analyzing and testing their ads, some take the easy way out and blame the publication the ad was placed in.
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3 Things You Must Know About Ezine Solo Ads
Advertising on the Internet is a royal pain in the backside. There, I said it. You’d think that there would be at least ONE method of advertising that would bring you tons of traffic without having to mortgage your life in the process. I mean, I love Google Adwords, but it can get pretty expensive if you’re in a niche where the cost per click is over a buck. Well, there’s nothing I can do about that, for now. But if you’re interested in running some solo ads in ezines, there are 3 things you better know about them before you even attempt it. This article will cover those 3 main points.
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When the Top Sponsor Ads Are Better than the Solo Ads?
I can hear everybody laughing, “Wow! A joke about ezine advertising!” Actually it is not a joke and if you focus for a few minutes you’ll understand the whole point. Despite the fact that usually the solo ads are getting much better results than the top sponsor ads, in some cases the practice contradicts the theory.
First of all, let’s recap what actually are those two types of ezine ads. A solo ad is an advertisement that is sent alone to a mailing list, without any other piece of information that may grab the reader’s attention. A top sponsor ad is an advert published at the top of a newsletter, together with many other pieces of information: articles, free resources, news, other ezine ads, and so on.
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Solo Ads – Making Them Sell
OK, You want to know how Solo Ads sell. This is it, short and sweet.
Writing your Solo Ads, not rocket science… at all.
This article itself is a visual example of what good solo ads look like. It’s a little longer that most solo ads are but hey, it’s an illustration of one.
Bullet point your Solo Ads just like you see here.
Solo ads are all about skim reading. People cruise through them at warp speed so make a bullet point and back it up really quick.
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6 Tips To Create Effective Solo Ad That Pulls Results
How many times have you… heard that running solo ads in ezines is the most effective way to advertise? Every single marketer swears that solo ads can bring you big profits.
Well, I’ve been placing solo ads in various marketing ezines for 5 months now. And I have to agree: solo ads work… if you know HOW to use them.
How to write effective solo ad I’ve learned the hard way. I’ve lost $527 in my first two months. Now, here is the good news: you don’t have to waste your time trying to figure out how to create a good solo ad. I’ve done it for you.
By following these six tips you’ll be able to create solo ads that produce incredible results.
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The Magic Solo Ad Formula
Here’s a surprisingly simple but highly untapped formula that will increase your solo ad response by at least another 100% or more.
Unlike the multitudes of hyped-up, “sell me something” ads out there, your ads will stand out like a rose among the thorns using this formula.
Think about this first: “WHO are you trying to target at with your ads?” (it’s not what you think…)
Want the answer? — People!
People (humans) hate to receive sales pitches, especially from someone they don’t know or give a hoot about.
The Magic Solo Ad Formula consists of just TWO techniques to counteract the above-mentioned resistance.
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10 Secrets And Tips For Writing Better Solo Ads
Here are 10 secrets and tips for writing a better Solo Advertisement. This is part 1 of 3 articles that should be very helpful with improving all your advertising. This article is just the beginning. In parts 2 and 3 we’ll get into more advanced secrets and tips. But to write great ads all of these tips need to be a part of your ad writing process.
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Are Solo Ads Really Better than Ezine Classified Ads?
I read many materials (ezine articles, forum or blog posts) about ezine advertising and one conclusion is always highlighted: solo ads are definitely better than ezine classified ads and that’s why ezine advertisers should avoid the classified ads.
There is some truth in this conclusion, but there is also a big misunderstanding.
Can you say that the airplanes are better than the cars and you should avoid driving a car? Of course not … (If your answer is yes … then try to get an airplane next time when you want to go to the mall … Will you?)
The same is in ezine advertising …
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How to Avoid the Failure of Your Solo Advertising Campaign
Despite what your guru may tell you about how easy is to get a nice profit by simply copying and pasting a pre-written solo ad found in the members area of the program you just joined, the reality is totally different.
No one ever became wealthy by doing almost nothing (copying & pasting some solo ads). Not even your guru! Except for the heirs of the wealthy people …
Before you start any new solo advertising campaign, be sure that you follow some simple principles:
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How to Write Better Solo Ads
Writing responsive ads may seem like an exact science, but there are some simple things you can do to increase your response rate. Here are some tips on how to write better solo ads.
Start with the subject line. Your subject must be compelling and exciting and entice the reader to open your ad, but you do not want to mislead the reader because if you do, it does not matter whether they need your product or not, they will not buy from you.
There is a Spam email that I get a couple times a week with the subject line that reads: How to stop getting emails just like this one. Cute and a unique approach, but there is no way I would ever buy anything from a company that uses this type of sales approach. This would be like a doctor making you sick for free and then telling you he can cure you for $50.
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