Ezine solo ads, when done right, can be a very simple and profitable way of advertising on the Internet.
There is no guarantee with solo ad marketing that you will have success, as just with anything else – it’s advertising and involves a risk. If you do not know what you are doing then just as many other forms of marketing, you can lose your shirt and lots of money.
There are a few simple keys to follow and apply when it comes to marketing with ezine solo ads and I would like to share with you just a few that I always apply when it comes to advertising online with ezine solo ads.
The first thing you want to do when it comes to advertising in ezines with solo ads is to…
Research some ezines or opt in lists to advertise in
This is because not all ezines and opt-in lists are created equal. Sometimes people think that the larger the opt-in list is then the better it is. This is just not true. I have found at times that a list of 2,000 subscribers has out performed an opt-in list of 65,000 subscribers. This is due to the quality of the list. You want to email the publisher of the ezine and ask him a few questions on his ezine. You may want to get some testimonials of others who have placed ads in his ezine too.
Further reading: Are Small Ezines Worthless for Solo Ads Advertising?
You are going to want to use a tracking link in your solo ad
This is probably one of the most important things to do when you are advertising online with solo ads.
If you do not know how many people are clicking on your ad then you will have no idea how well your ad is really doing.
If you can see that you are getting a lot of clicks on your ad but very little opt ins, then you may have to improve your landing page. If you do not get too many clicks and you are advertising in a list that you figure to be good, maybe you need to redo your solo ad.
The third key I want to share with you about solo ad marketing is to…
Use a lead capture page
Again this one is so very important to make sure that you are suing. I see so many people place ads in ezines and opt-in lists without doing this, and I see them leaving so much money and opportunity on the table by not using a lead capture page. When you use a lead capture page to send the traffic to from your solo ad you will have the opportunity of building your own opt-in list that you can market to over and over again. Building your own opt-in list is so vital to your online business success.