How to Avoid the Failure of Your Solo Advertising Campaign

April 5, 2009

Despite what your guru may tell you about how easy is to get a nice profit by simply copying and pasting a pre-written solo ad found in the members area of the program you just joined, the reality is totally different.

No one ever became wealthy by doing almost nothing (copying & pasting some solo ads). Not even your guru! Except for the heirs of the wealthy people …

Before you start any new solo advertising campaign, be sure that you follow some simple principles:

1. Tell the truth in your solo ads and don’t mislead the readers. People don’t like the deceivers.

2. Write an attention grabbing subject line for your solo ad. No one will open a solo ad that has a subject line that says nothing. Like “Check this out”.

3. Don’t copy and paste a pre-written solo ad that you don’t know whether is good or not or whether people are already bored to see it again and again. You’re not the only one who is told to copy that solo ad. Every new member is given the same wrong advice.

4. Double check your spelling. Grammatical errors are not your friends. If your credibility is affected, what result do you think you’ll get?

5. Don’t hide youself by not adding a signature to your solo ad. If no one is signing that ad where a certain thing is recommended, why do you think that the reader will trust such recommendation?

6. Learn what words to avoid in your ad copy so that your solo ad not to be blocked by spam filters. Don’t assume that many publishers are willing and able to help you.

7. Test different solo ads so that to see which one is better. Then start your actual solo advertising campaign using the ad that got the better results. Never forget to use an ad tracker.

8. Choose carefully who will publish your solo ad. There is a jungle out there. There are professionals, but also amateurs and even scammers. An amateur or a scammer may simply destroy your advertising campaign.

To Your Success!
Adrian Jock

About the Author: Adrian Jock is the CEO of AdsMarket Ezine Advertising Network, an advertising network that offers to its customers ad space in newsletters for their solo ads, top sponsor ads and classified ads.

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