Yeah, you read it well. An ezine publisher or an ezine ad co-op can destroy your solo ad advertising campaign if you don’t take care who you are placing your order with.
Don’t assume the publishers and the ezine ad co-ops are all professional. There are a lot of amateurs in absolutely any field.
I didn’t initially plan to write this section because I thought that this mistake is not made by publishers anymore, even if they are new in ezine publishing. I was wrong! I’ve just received an email from a publisher that has the following subject line: Solo Ad
You got the point? Instead of advertiser’s subject line, the subject line of that email contains the type of ad the advertiser purchased (a solo ad).
Advertiser’s subject line was no longer a subject line but a line from the body of that email.
Remember how important is the subject line? If instead of your subject line it is published only “Solo Ad”, “Dynamic solo”, “Publisher’s Exclusive solo”, etc. . who do you think will open your solo ad?
What to do to avoid such unpleasant situation when an amateur seller is forcing you to throw away your money?
There are 2 solutions.
Solution # 1 – Before placing your order, subscribe to the ezine and see how other advertisers’ solo ads look like.
Solution # 2 – Before placing your order, contact the seller and ask her/him how exactly your solo ad will look like. Ask her/him to send you a template or provide her/him your solo ad and ask her/him to send you back an email that it is exactly like the solo ad that will be sent to the subscribers.
Of course you can combine both solutions by subscribing to the ezines and also contacting the publisher.
P.S. For more interesting ezine advertising tips, you can subscribe free to Ezine Advertising Info newsletter.
P.P.S. Recommended reading: Ultimate Guide to Solo Ads