Comments on: 10 Even More Secrets and Tips for Writing Better Solo Ads http://www.soloadverts.com/solo-ads-copywriting/10-even-more-secrets-and-tips-for-writing-better-solo-ads/ Solo Ads Library presented by AdsMarket Ezine Advertising Network Mon, 02 Jan 2012 16:53:37 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Ezine Advertising Info Newsletter http://www.soloadverts.com/solo-ads-copywriting/10-even-more-secrets-and-tips-for-writing-better-solo-ads/comment-page-1/#comment-5 Ezine Advertising Info Newsletter Sat, 18 Apr 2009 07:27:00 +0000 http://www.soloadverts.com/?p=91#comment-5 Re: 7. Use ‘firstname’ – Whenever you can ask the owner of the ezine to add the subscriber’s first name to your subject line and in your solo ad. Tests have proved this increases response rates tremendously. Actually <b>it's not good anymore to personalize email subject lines</b>. Recent email marketing reports revealed that, <blockquote><i>Personalizing only the subject lines shows a decrease in open and click rates while personalizing just the message itself shows an increase in opens and a significant increase in clicks. Personalizing subject lines is a tactic used by some to get recipients to open unsolicited email. As a result, the decrease in opens due to personalized subject lines is likely caused by people becoming conditioned to delete such messages because they are often unsolicited.</i></blockquote> Source: MailerMailer's report <a href="http://www.mailermailer.com/metrics.rwp" target="_new" rel="nofollow">Email Marketing Metrics Report</a> issued on November 2008. Take care, Adrian Jock <abbr><em>Ezine Advertising Info Newsletter’s last blog post..<a href="http://www.ezineads.info/ezine-advertising-tips/ezine-advertising-top-quality-ezines-part7" target="_new" rel="nofollow">How to identify top quality ezines for your ezine advertising needs? (Part 7)</a></abbr></em> Re: 7. Use ‘firstname’ – Whenever you can ask the owner of the ezine to add the subscriber’s first name to your subject line and in your solo ad. Tests have proved this increases response rates tremendously.

Actually it’s not good anymore to personalize email subject lines. Recent email marketing reports revealed that,

Personalizing only the subject lines shows a decrease in open and click rates while personalizing just the message itself shows an increase in opens and a significant increase in clicks.

Personalizing subject lines is a tactic used by some to get recipients to open unsolicited email. As a result, the decrease in opens due to personalized subject lines is likely caused by people becoming conditioned to delete such messages because they are often unsolicited.

Source: MailerMailer’s report Email Marketing Metrics Report issued on November 2008.

Take care,
Adrian Jock

Ezine Advertising Info Newsletter’s last blog post..How to identify top quality ezines for your ezine advertising needs? (Part 7)

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