If you buy solo ads from marketplaces like Udimi, a click tracker isn’t a must. The software of that platform tracks the clicks and solves the potential dispute between the buyer and the seller.
However, if you don’t buy your ad from solo ad marketplaces, you need a reliable and popular click tracker. Otherwise you’re a blind advertiser. Because you cannot properly assess the result.
Taking into consideration only the number of opt-ins or the sales is a common mistake made by newbies. Both these metrics depend very much on your landing page, not only on the solo ad. (more…)