Why You Shouldn’t Buy Solo Ads in Single Opt-in Ezines

March 9, 2015April 7, 2017 Adrian Jock

Note: This article doesn’t refer to solo ads with guaranteed clicks, but to ezine solo ads.

Every advertiser knows that solo ads advertising is a numbers game. The formula is simple:

the more subscribers = the higher the price for a solo ad (and the higher the expectations)

It makes sense, doesn’t it?

However, let me tell you about a variable that isn’t included in the simple formula mentioned above and isn’t taken into consideration by most of the ezine advertisers:

the type of opt-in process for the ezine (double or single opt-in). (more…)

The Truth About Solo Ads Testimonials

November 25, 2013April 8, 2017 Adrian Jock 6 Comments

Before buying a solo ad, we all want to make sure that we get the best bang for the buck, don’t we? How do we do that? One of the possible ways is to find out how happy other buyers were with their purchase.

That’s why even the junior marketers know that testimonials help their business. Testimonials are valuable marketing assets for all solo ads sellers.

But what about the buyers? Are testimonials of any help? Or are they only psychological triggers that we should learn to disregard?

Let’s stop applying blindly a method that works in certain situations. Let’s analyze the solo ads case and see what we get… (more…)

If size mattered, the elephant would be the king of the jungle.

Are Small Ezines Worthless for Solo Ads Advertising?

August 12, 2013April 9, 2017 Adrian Jock

Solo ads advertising is a complex process and it’s influenced by many factors. If you don’t take into consideration the effects of as many variables as possible, then some of your conclusions may be wrong.

Recently I had a conversation with the owner of a directory of ezines…

I was puzzled when I found out what his newest plan is: to remove the small ezines from his directory. Why to do that? Because according to him small ezines are worthless for ezine advertisers.

Hmm… Is it right or it’s just another misconception about ezine advertising? Let’s see… (more…)

Assessing a Solo Ad Offer – Case Study

April 16, 2013April 7, 2017 Adrian Jock 4 Comments

A few hours ago, my Facebook friend Neil Ashworth has pointed to me some solo ads questions posted by Glenn B. on the wall of the group Internet Marketing Super Friends.

Seth Godin: If you wait until there is another case study in your industry, you will be too late.

I’m not a member of that group and anyway by reading the questions I quickly understood that the length of a proper answer is more appropriate for a blog post than for a Facebook reply.

So I decided to write this article. In this way, even if in the meantime Glenn gets the answers from the members of that Facebook group, more people will be able to benefit from such a public case study. (more…)

10 Reasons Why I Won’t Click on Some Solo Ads Links

February 18, 2013April 7, 2017 Adrian Jock

A couple of weeks ago I revealed 15 reasons why I won’t open some solo ads. What’s the next logical step?

If the subject line is OK and I open the email, let’s see some of the reasons that can make me delete the solo ad without taking the action the email marketer expects.

Why only some of them? Do I have any secret? Nope, but some of the reasons why I won’t open a solo ad are valid also for the ad copy. (more…)