It is a rarity when you see an effective solo ad.
It makes me cringe whenever an ineffective ad hits my e-mail because they are from marketing people, just like the rest of us, trying to make a go of their net business and spending money to do it.
By placing ads that don’t work these marketers are just wasting their money. Then, because they don’t know any better, they can’t figure out what went wrong.
Rather than analyzing and testing their ads, some take the easy way out and blame the publication the ad was placed in. (more…)