Meme: No one opens your solo ad? Good.

How to Test Your Solo Ads Subject Lines

Meme: No one opens your solo ad? Good.

Solo ads are the most powerful ezine advertising tools, but any ezine advertiser or email marketer has to know that a poorly written subject line affects dramatically the result of an advertising campaign…

If your solo ad subject line sucks, no one opens your ad. Period!

In order to avoid such an unwanted and unpleasant failure of your email marketing campaign, today’s article reveals a simple method for testing solo ads subject lines. (more…)

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Are Solo Ads Really Better than Ezine Classified Ads?

I read many materials (ezine articles, forum or blog posts) about ezine advertising and one conclusion is always highlighted: solo ads are definitely better than ezine classified ads and that’s why ezine advertisers should avoid the classified ads.

There is some truth in this conclusion, but there is also a big misunderstanding.

Can you say that the airplanes are better than the cars and you should avoid driving a car? Of course not … (If your answer is yes … then try to get an airplane next time when you want to go to the mall … Will you?)

The same is in ezine advertising … (more…)

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