Copy is like woman's skirt

What Type of Solo Ad Works Best?

Copy is like woman's skirt

If you have ever paid for a solo ad to “rent” someone else’s email list or paid to place a solo ad to an ezine publisher’s subscription base, the majority of the time (if not always), you provide the ad to be used.

So you’re probably wondering what you should say in the ad or how long it should be. Like with most things, it depends.

But here are some pointers if you have never tested anything or would like some advice. (more…)

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Solo Ads Secrets That Work

Three Solo Ads Secrets That Really Work

Solo Ads Secrets That Work

In this age of blogs, podcasts, Google Adwords and article syndication, you might be wondering why in the world an article about solo ads would be worth reading. But solo ads are still incredibly powerful.

So much so that everyone is still using them. Have you taken a look at your email lately? Have you noticed all those emails from the top experts announcing this new product and that recommendation? Guess what… those are solo ads.

Maybe not like you’re used to seeing… the hypey, “do this now” type of ad. Nonetheless, they are solo ads. And they still work. (more…)

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Ogilvy: 5 times as many people read the headline as read the body copy

Solo Ads: 7 Tips for Writing Better Subject Lines

The most important part of a solo ad is the subject line. That piece of text is decisive. If all the headline says is something like “Delete this junk!”, then the rest is in vain. Your work and your money are wasted.

David Ogilvy: 5 times as many people read the headlines as read the body copy. Unfortunately so many advertisers think that buying a solo ad slot in an ezine guarantees some kind of readership for their advertisement or otherwise it means that the publisher is some sort of scammer. That’s completely wrong.

In order to get a good result, the first thing your ad needs (out of many others) is a good subject line.

Today’s article includes seven tips that will help you write better subject lines for your solo ads. (more…)

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Dare to be Different

3 Writing Tactics to Improve Your Solo Ad Response Rate

Dare to be Different

Is your solo ad campaign faltering? Would you like to see new life breathed into your ads again? Here are three writing tips to help improve your solo ad response rate.

Cut out the fluff

People are pressed for time. They don’t want to read a long email. In solo ads, people tend to go on and on and on. Making it incredibly difficult to the reader to stay focused on it because they have other things on their mind.

A lot of the ads floating around these days are full of what I call fluff. Non-essential information that doesn’t need to be there. You have to think first what an ad is supposed to do. (more…)

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Boost Your Solo Ads Open Rates with Emotional Headlines

People don't buy for logical reasons. They buy for emotional reasons

Solo ads that are just advertisements don’t get good results. Why? The average Joe doesn’t like ads but entertainment and related things.

Today’s article reveals how emotional copywriting can help you boost the open rates of your solo adverts.

David Ogilvy – known as the Father of Advertising – said,

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

What is the simple conclusion that any email marketer should draw? (more…)

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