If you have ever paid for a solo ad to “rent” someone else’s email list or paid to place a solo ad to an ezine publisher’s subscription base, the majority of the time (if not always), you provide the ad to be used.
So you’re probably wondering what you should say in the ad or how long it should be. Like with most things, it depends.
But here are some pointers if you have never tested anything or would like some advice. (more…)