Solo Ads Testimonials

The Truth About Solo Ads Testimonials

Solo Ads Testimonial

Before buying a solo ad, we all want to make sure that we get the best bang for the buck, don’t we? How do we do that? One of the possible ways is to find out how happy other buyers were with their purchase.

That’s why even the junior marketers know that testimonials help their business. Testimonials are valuable marketing assets for all solo ads sellers.

But what about the buyers? Are testimonials of any help? Or are they only psychological triggers that we should learn to disregard?

Let’s stop applying blindly a method that works in certain situations. Let’s analyze the solo ads case and see what we get… (more…)

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If size mattered, the elephant would be the king of the jungle.

Are Small Ezines Worthless for Solo Ads Advertising?

If size mattered, the elephant would be the king of the jungle

Solo ads advertising is a complex process and it’s influenced by many factors. If you don’t take into consideration the effects of as many variables as possible, then some of your conclusions may be wrong.

Recently I had a conversation with the owner of a directory of ezines…

I was puzzled when I found out what his newest plan is: to remove the small ezines from his directory. Why to do that? Because according to him small ezines are worthless for ezine advertisers.

Hmm… Is it right or it’s just another misconception about ezine advertising? Let’s see… (more…)

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Assessing a Solo Ad Offer – Case Study

A few hours ago, my Facebook friend Neil Ashworth has pointed to me some solo ads questions posted by Glenn B. on the wall of the group Internet Marketing Super Friends.

Seth Godin: If you wait until there is another case study in your industry, you will be too late.

I’m not a member of that group and anyway by reading the questions I quickly understood that the length of a proper answer is more appropriate for a blog post than for a Facebook reply.

So I decided to write this article. In this way, even if in the meantime Glenn gets the answers from the members of that Facebook group, more people will be able to benefit from such a public case study. (more…)

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Reasons Why I Don't Click Some Links

10 Reasons Why I Won’t Click on Some Solo Ads Links

Meme: No dinner for you tonight!

A couple of weeks ago I revealed 15 reasons why I won’t open some solo ads. What’s the next logical step?

If the subject line is OK and I open the email, let’s see some of the reasons that can make me delete the solo ad without taking the action the email marketer expects.

Why only some of them? Do I have any secret? Nope, but some of the reasons why I won’t open a solo ad are valid also for the ad copy. (more…)

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Nobody opens my solo ad

15 Reasons Why I Won’t Open Some Solo Ads

Nobody's answering...

Whether we’re talking about solo ads or anything else, you name it, most of the times there’s nothing dramatic in making mistakes. We all make mistakes.

However, the difference between a loser and a winner is that the latter learns from mistakes and takes action to correct them.

Since learning from other advertisers’ mistakes will save you some time and money, today I’ll share with you the main reasons that make me decide not to open a solo ad. (more…)

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