Before buying a solo ad, we all want to make sure that we get the best bang for the buck, don’t we? How do we do that? One of the possible ways is to find out how happy other buyers were with their purchase.
That’s why even the junior marketers know that testimonials help their business. Testimonials are valuable marketing assets for all solo ads sellers.
But what about the buyers? Are testimonials of any help? Or are they only psychological triggers that we should learn to disregard?
Let’s stop applying blindly a method that works in certain situations. Let’s analyze the solo ads case and see what we get… (more…)