A few days ago I got an inquiry from a potential customer who was asking me about the ezine ad space available in one of my newsletters.
The final remark from that inquiry made me curious: the prospect pointed very clear that she was interested in any type of ad except for solo ads. You don’t have to be an expert in ezine advertising to know that the solo ads are the best ezine ads, so I asked that lady what was the mystery behind her strange approach. When I read the answer I couldn’t believe it:
“There are a lot of places where my solo ad is published for free, so why should I pay for it?”
So I decided to write this article in order to help a lot of newbies who think the same.
Please forget for the moment what we’re talking about here and think of YOUR assets. Pick some of them. Your TV, your car, your home, whatever you want. Now please respond quickly: will you give your assets for free to some strangers? You won’t give them unless they are so old that you don’t need them anymore, right? Even in such case you won’t give some of your assets for free, will you?
So … why do you think that there are stupid people out there who will give YOU something of value for free?
I have to disappoint you: what you think is free …
1) it’s not free at all or
2) it has almost no value.
That’s how real life is, no matter whether you like it or not.
Free Solo Ads That Aren’t Free at All
You probably ask yourself what I’m talking about. There are solo ads so called “free” that you earn the right to send only after you click, click, and click again on tens or hundreds of other people’s links. Here is the point: if you don’t value your time & your work, yes, they are free.
If you work in order to get something, it doesn’t mean that you get that “thing” for free. That’s only misleading advertising. What do you think about a boss who tells you that if you work this week from 9 to 5 each day, on Friday evening you’ll get a … FREE PAYMENT. Huh?
What About the Safelist Solo Ads?
One type of safelist membership is the paid one where you pay a monthly, yearly or one-time fee. If you pay, then are the ads free? You’ve got to be kidding!
The other type of safelist membership is the free one. This indeed looks like you’re sending free ads but let’s see what a safelist is. Briefly, a safelist is a place joined by people who send ads one another. It’s like a marketplace closed for customers, where the sellers are trying to sell one another their products. Doesn’t look like an effective business model, does it?
Anyway, join a safelist and see what happens… You’ll get hundreds of emails daily. You won’t read them, will you? Who do you think that will read them? Why should that person read them? Maybe a few newbies will read some emails, but that’s all.
That’s it, folks! If you thought like that lady that “free” solo ads is the way to go, then I suggest that you think twice before wasting your time. Once wasted, you’ll never get it back.
To Your Success!