I love everything about your solo ad except the price. Could you just get rid of the price and let me have it for free?

Free Solo Ads? Stop Lying to Yourself!

I love everything about your solo ad except the price. Could you just get rid of the price and let me have it for free?

A few days ago I got an inquiry from a potential customer who was asking me about the ezine ad space available in one of my newsletters.

The final remark from that inquiry made me curious: the prospect pointed very clear that she was interested in any type of ad except for solo ads. You don’t have to be an expert in ezine advertising to know that the solo ads are the best ezine ads, so I asked that lady what was the mystery behind her strange approach. When I read the answer I couldn’t believe it:

There are a lot of places where my solo ad is published for free, so why should I pay for it?

So I decided to write this article in order to help a lot of newbies who think the same.

Please forget for the moment what we’re talking about here and think of YOUR assets. Pick some of them. Your TV, your car, your home, whatever you want. Now please respond quickly: will you give your assets for free to some strangers? You won’t give them unless they are so old that you don’t need them anymore, right? Even in such case you won’t give some of your assets for free, will you?

Free Solo Ads Lie So … why do you think that there are stupid people out there who will give YOU something of value for free?

I have to disappoint you: what you think is free …

1) it’s not free at all or
2) it has almost no value.

That’s how real life is, no matter whether you like it or not.

Free Solo Ads That Aren’t Free at All

You probably ask yourself what I’m talking about. There are solo ads so called “free” that you earn the right to send only after you click, click, and click again on tens or hundreds of other people’s links. Here is the point: if you don’t value your time & your work, yes, they are free.

If you work in order to get something, it doesn’t mean that you get that “thing” for free. That’s only misleading advertising. What do you think about a boss who tells you that if you work this week from 9 to 5 each day, on Friday evening you’ll get a … FREE PAYMENT. Huh?

What About the Safelist Solo Ads?

One type of safelist membership is the paid one where you pay a monthly, yearly or one-time fee. If you pay, then are the ads free? You’ve got to be kidding!

The other type of safelist membership is the free one. This indeed looks like you’re sending free ads but let’s see what a safelist is. Briefly, a safelist is a place joined by people who send ads one another. It’s like a marketplace closed for customers, where the sellers are trying to sell one another their products. Doesn’t look like an effective business model, does it?

Anyway, join a safelist and see what happens… You’ll get hundreds of emails daily. You won’t read them, will you? Who do you think that will read them? Why should that person read them? Maybe a few newbies will read some emails, but that’s all.

That’s it, folks! If you thought like that lady that “free” solo ads is the way to go, then I suggest that you think twice before wasting your time. Once wasted, you’ll never get it back.

To Your Success!
Adrian Jock

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8 thoughts on “Free Solo Ads? Stop Lying to Yourself!

  1. Hello Adrian,

    I guess we could say the best things in life – love, friendship, enjoying a beautiful sunrise or sunset – yes, those things are free.

    But there is no such thing as “free” when it comes to doing business…LOL.

    It’s a cliche because it’s true, Time is Money!

    If everything was free, there would be no business, no competition, no economy, and we would all be very unhappy campers.

    Another thing to beware of is strangers offering free gifts. Sometimes “free” can become mighty expensive!

    Adrian, I enjoyed reading your article so I’ve tweeted and shared it on FB.

    Have a great week,

    ~Jude

  2. Hi Jude, thank you for appreciating & sharing my work. It seems that we’re thinking alike… I enjoyed your latest blog post…

    To all my readers: check Jude’s article mentioned above. It’s about seven internet marketing myths. One more thing… I don’t recommend her article just because she did the same. I do it because her article is really valuable and every newbie (and not only) should read it and learn from it.

  3. Emeka, I wrote more books already and I plan to write even more :) As for writing a book about selling solo ads I don’t know if there is market for such book. You know, selling solo ads isn’t different than selling ebooks or anything else. You make a page for your solo ad offer and then you promote it. Promoting a salesletter is not really about solo ads but about traffic generation ;-)

  4. Solo ads selling is an art from where i stand.

    You have to know what kind of publisher to work with.

    How often to send out solo ads

    How to balance this with your own marketing with a list.

    Does one advertise solo ads to a buyers list, or just the non buyers.

    How does the seller prove that he delivered the number of clicks.

    How does can he even be sure of the number of clicks that will be served the publisher.

    How does solo ads selling work.

  5. Emeka, I’m confused by some of your questions. For example “You have to know what kind of publisher to work with.” YOU, the solo ads seller, are the publisher of a newsletter/ezine. You don’t have to work with any other publisher, you just need to promote your offer. Another example: “How does can he even be sure of the number of clicks that will be served the publisher.” This is a question a buyer asks, this is not about selling solo ads but about buying solo ads ;-)

    Other questions are very easy to respond…

    1) “How does the seller prove that he delivered the number of clicks.” Easy… use an ad tracker. Or use an email marketing service that tracks the clicks. It looks like you never bought a solo ad with guaranteed clicks. You cannot be successful in a certain domain if you don’t know what your competitors do ;-)

    2) “Does one advertise solo ads to a buyers list, or just the non buyers.” That’s a wrong approach. If someone didn’t buy a certain product and it’s not labeled as being a buyer, that doesn’t mean that he is not a potential buyer and he won’t buy a solo ad. In addition, that is a wrong approach because it looks like you consider only the promotion via email marketing. Wrong. I told you … selling solo ads is not different than selling ebooks. You can promote your offer using blogging, forum marketing and other IM strategies.

    As for the question “How often to send out solo ads”… you need to test your own list. That’s not quite about selling solo ads but about publishing and how to handle your email list. Anyway you don’t have to send too many solo ads because your list will start looking like a safelist where users are bombarded with solo ads each and every minute. You can do that but no one will read your ads. Result? Unhappy customers (solo ads buyers).

    I noticed something… it seems that in your mind you combine two topics: publishing a newsletter (incl solo ads) and selling ad space. How to publish a newsletter (including how often to send solo ads) is NOT the same topic with “how to sell solo ads”. You know, selling cars is not the same topic with manufacturing cars ;-) and if you ask a wrong question, you may not get the answer you expect (my previous reply). Selling is just selling, as I already told you there is no difference between selling solo ads and selling ebooks.

    Finally, let me repeat something… You cannot be successful in a certain domain if you don’t know what your competitors do ;-) What are you waiting for? Check what other solo ads sellers do, subscribe to their mailing lists, learn from their successes and failures :-)

  6. Hello Adrian,

    Are solo ads sellers most of the time getting their traffic from safelists???
    How about other niches than make money online? Where do they get their email list from?
    Thanks

    1. Hi Agus,

      Are solo ads sellers most of the time getting their traffic from safelists?

      No.

      Where do they get their email list from?

      There are many ways to build an email list. For example, you have an opt-in box on your site, haven’t you? That’s one way to build the mailing list.

      A very common method solo ads sellers use is buying solo ads from other sellers and sending the traffic to a squeeze page where they offer a freebie in exchange to the visitors subscribing to their mailing list.

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