Ezine solo ads are one of the best ways to generate leads on the Internet for your network marketing business.
I can share with you a number of ways how solo ads have helped me build a massive downline in a very short period of time.
When I first started out, finding leads was one of my biggest struggles because I didn’t like the idea of going around approaching my friends and relatives to buy my products. I didn’t want to appear as a sleazy sales person and I tried buying leads on the Internet.
Some leads worked for me while others were just a waste of my money. When I started experimenting with solo ads, I targeted network marketing ezines which are online newsletters.
What is a Solo Ad?
If you are not clear what a solo ad is about, it is actually referred as an email ad or ezine ad. It’s around 500 words or less and it is mailed out to the subscribers of an ezine. Of course, not all ezine newsletters are the same size. Depending on the size of the list, you can reach up to hundreds or even thousands of network marketing customers.
How to Write a Solo Ad and What Your Goal is
So the first thing you can do is to write a short ‘pre-sell’ email about your network marketing product or opportunity. You can briefly talk about the simple benefits of your product or you can share with the prospect what your business opportunity will be able to help them with.
The goal of writing it is to get the newsletter subscriber to click on a link. When you click on a link, you lead them to a landing page or a lead capture page. This is your most important method to gather leads. You want to funnel as many targeted leads from the subscribers to become YOUR subscribers.
One of the best things about network marketing Ezine solo ads is the fact that you are also leveraging on the publisher’s credibility. One single email from the publisher and you can potentially generate hundreds to thousands of leads into your lead capture page.
Build a Solid Relationship with Your Leads
Once the leads are yours, it’s up to you to build a solid relationship with your leads. Building rapport is very important because you will ultimately want to sell your opportunity at the back end. You don’t want to pitch your opportunity on the front end because their minds are not ready to accept what you have to offer.
Recommended reading for every internet marketer who wants to master the solo ads topic: