Did you know that in network marketing solo advertising is one of the best ways to drive traffic to your website? In my network marketing company, they don’t restrict me to do whatever form of marketing campaigns to get my downlines.
When I was struggling to expand my downlines beyond my name list, (because I knew that my warm market was running out…) I had to find different ways to bring in leads for my business.
I tried printing flyers giving leaflets to people in supermarkets, and leading name cards on windscreens. I’ve tried virtually every other ‘offline’ advertising out there in the market and all that it has left me is a hole in my wallet.
I realized that if I kept on doing the same thing over and over again, I will wind up getting the same results over and over again. The definition of insanity is doing the same thing and expecting different results. At the end of the day, when I realized what I needed to do, I threw away all the junk that I’ve bought and I started marketing on the Internet.
Network marketing solo ads are all about writing a simple email that is around 500 words of less containing a message that solicits an action. This is how it works in direct response advertising. You are not trying to give an entire business presentation on the Internet. Your goal is to capture and qualify your leads for your network marketing business. You want to look for strong business partners and not people who are free loaders or people who are looking for a get rich quick scheme.
There are two ways to send your solo ads. You can build your own mailing list and send a promotional email to your list, or you can leverage on ezine publishers. Those ezine publishers have lots of subscribers and they have also built a very strong relationship with them.
When you get your ads mailed out to those newsletter publishers, you will be able to get lots of leads easily to build your own list. Talk about your product or your opportunity in such a way that entices them to click on the link to your lead capture pages. Remember to keep it short and simple and don’t confuse your prospect.
Once you have built a list of subscribers for yourself, you can use autoresponders to automate your follow up messages. Use it to build rapport with your leads and they will eventually join your downlines when they trust you.
I’ve found that network marketing prospecting is much easier to manage when you learn how to write good ads. Copywriting is definitely an essential skill to invest into.
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