Most of the advertisers learned that targeted advertising – as opposed to untargeted advertising – is something good and it increases their chances to get a good result.
However I noticed email marketers looking for targeted solo ads without actually understanding what this concept means.
They wrongly believe that targeted solo ads are the solo ads slots offered by a vendor who posts an offer mentioning “Targeted Solo Ads”. That’s misleading advertising from vendor’s part…
But let’s take it easy and let me show you some examples that can make you understand the concept.
Targeted Advertising – Definition & Examples
Targeted advertising is the type of advertising directed toward a group of people who is interested in what the advertiser promotes.
Let’s suppose that I want to promote my ebook “Ultimate Guide to Solo Ads”.
Case 1) If I tried to promote my solo ads ebook to the readers of “We Hate Solo Ads Ezine”, how many readers would be interested in my ebook? None. That’s not even untargeted advertising but dumb advertising!
Case 2) What if I try to advertise it in “Health Newsletter”? What we know about that readership base is that they are interested in health topics. Some of them might be interested in the solo ads topic. But no one knows, not even the publisher of that newsletter. Advertising to such an audience would be like shooting in the dark and is called untargeted advertising.
Case 3) If I promote my ebook to the readers of “Internet Marketing Tips & News Newsletter”, that’s much better. The readers of that newsletter are internet marketers – people interested in the same niche as my product. However, internet marketing is a large niche… Some internet marketers may not be interested in the solo ads sub-niche. This type of advertising is semi-targeted advertising.
Case 4) And finally… If I offer my solo ads ebook to the readers of “Solo Ads Tips Newsletter”, I’m quite sure that most of the subscribers who read my marketing message will be interested in seeing my offer. That’s targeted advertising.
Targeted Solo Ads Advertising – Conclusions
1) Real life situations are not as simple as my examples, not everything is black or white. Maybe you won’t find newsletters like “We hate/love [sub-niche of your product]”. But if you use your imagination and analyze the situation, you’ll always be able to reduce your study case to one of the 4 cases mentioned above.
Please note that the ideal case is #4 described above, but you’ll not always be able to find such a case. That’s why don’t be unhappy if you find a situation like the one described in case #3. It’s not bad at all!
2) Always remember the principle behind the targeted advertising concept: Matching the product that is advertised and the audience’s interests. The better the match, the better your results.
3) Every time when you see a solo ads seller who claims that he sells “targeted solo ads”, think twice before placing an order with him.
As you already learned, deciding whether the advertising is targeted or not depends on 2 factors: the audience and the product that is advertised. Maybe most of the solo ads sellers know their audience. But none of them knows in advance what product or service each visitor of their website will advertise. So actually they cannot offer targeted solo ads unless they have lots of newsletters/mailing lists from lots of different industries.
Even when they have lots of lists, in case of a product from a very small niche or sub-niche, that vendor’s solo ads may actually be untargeted, which is opposed to what is advertised ;-)
To your solo ad success!