Writing Better Solo Ads

How to Write Better Solo Ads

Writing Better Solo Ads

Writing responsive ads may seem like an exact science, but there are some simple things you can do to increase your response rate.

Here are some tips on how to write better solo ads. Start with the subject line…

Compelling and Exciting Subject Lines

Your subject must be compelling and exciting and entice the reader to open your ad, but you do not want to mislead the reader because if you do, it does not matter whether they need your product or not, they will not buy from you.

There is a spam email that I get a couple times a week with the subject line that reads: How to stop getting emails just like this one. Cute and unique approach, but there is no way I would ever buy anything from a company that uses this type of sales approach. This would be like a doctor making you sick for free and then telling you he can cure you for $50.

Do not use Re: or Fwd: in the subject line of your email

This is so overused on the Internet and it is very misleading and I personally detest anything that is misleading.

Subject line: as short as possible & as to the point as possible

If you are selling airplanes, you can use something like: Ready to take-off? or Full Throttle or Flaps set 30 degrees. These might not mean anything to you, but anyone who is interested in flying will instantly know this has something to do with flying and for that reason alone, they may open the email.

Put some thought into your subject line

150 Money Making Niche Headlines - Ebook Put some thought into your subject line as this is the make or break part of your ad. If you can get people to open your email, then you have half the battle won. However, let me preface this with, if you can get the right person to open your email.

The airplane sales person is not going to want to target kids, but he will want a pilot with the means to purchase an airplane, so targeting your ad is also critical, but this is another story and you simply target by doing research on where you are going to send your ad.

Write your ad like you are writing to yourself

If you are selling a product that you have purchased, then tell the reader why you purchased or use the product. If you are trying to sell something you do not use, stop reading here and practice saying the following: Would you like fries with that burger? Now, I say this for fun, but the bottom line of selling anything online or offline is a transfer of belief. If you did not buy the product, why would anyone else?

As you write your copy, use strong and powerful words

Remember, people do not buy what they need as much as they will buy what they want. If your product or service can solve a problem for someone and you can express to the reader how your product or service will save them time, money, energy, headaches, high blood pressure, etc. then you have the rest of the battle won and you will get someone to your sales page.

Ads do not have to be long and boring

People do not have the time or desire to read a long and boring ad. Short and to the punch is the approach you want to take.

My airplane will get you to your destination safer, faster, more economically, and the flight will be twice as comfortable as the nearest competitor and I can prove it to you.

The above sentence would be a good solo ad. It is short–very short and it tells a prospect all they really want to know about the airplane–actually it does not tell them everything about the airplane, but it hits all the hot buttons. Safety, speed, economics and comfort–these are the main issues when someone wants to fly an airplane. Find the main issues that your product or service solves and write around those issues.

Below are some power words that you can use in your ads. Refer back to these words as you write your ads and replace words in your ads with some of these power words and then compare your two ads and see which you prefer.

One final suggestion. Spell check your ad and then spell check it again and then read it several times and if possible, have someone else read it. Make sure you do not write ‘your’ when you mean ‘you’re’ and that you have capitalized correctly. Good luck!

Oscar Wilde quote: Don't use big words. They mean so little.

Absolutely, Approved, Attractive, Authentic, Bargain, Beautiful, Better, Big, Colorful, Colossal, Complete, Confidential, Crammed, Delivered, Direct, Discount, Easily, Endorsed, Enormous, Excellent, Exciting, Exclusive, Expert, Famous, Fascinating, Fortune, Full, Genuine, Gift, Gigantic, Greatest, Guaranteed, Helpful, Highest, Huge, Immediately, Improved, Informative, Instructive, Interesting, Largest, Latest, Lavishly, Liberal, Lifetime, Limited, Lowest, Magic, Mammoth, Miracle, Noted, Odd, Outstanding, Personalized, Popular, Powerful, Practical, Professional, Profitable, Profusely, Proven, Quality, Quickly, Rare, Reduced, Refundable, Remarkable, Reliable, Revealing, Revolutionary, Scarce, Secrets, Security, Selected, Sensational, Simplified, Sizable, Special, Startling, Strange, Strong, Sturdy, Successful, Superior, Surprise, Terrific, Tested, Tremendous, Unconditional, Unique, Unlimited, Unparalleled, Unsurpassed, Unusual, Useful, Valuable, Wealth, Weird, Wonderful.

About the Author: Jeremy Gislason has over 15 years of business and marketing experience and assists in running ISORegister, Inc. For more webmaster tools, resources, free downloads, syndicated articles, recommended marketing resources and reviews visit today http://www.savingyourtime.com

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6 thoughts on “How to Write Better Solo Ads

  1. In e-mail marketing everything matters – positive and the negative connotations of the words the most. Slightest mistake can completely transform the message.

    I am curious though, most e-mail ads are junked by most normal readers and if you have a massive mailing list then how can you personalize every last one?

  2. Hi Piyush,

    Thank you for your comment. Interesting question. It deserves a full article but I’ll try to post a shorter answer :)

    It depends on how you build your list. For example, many marketers give away a free ebook in exchange of people subscribing to their mailing list.

    Well, it’s very important what ebook is given away. For example, if you plan to send emails about social media news, tips, products or services, then you’re looking for people interested in social media, right?

    => the ebook you give away should be an ebook on THAT topic (the topic you plan to write about in your future emails). If someone wants that book on that topic, it’s obvious that she or he is somehow interested in that topic, right?

    If you narrow the niche you plan to write about (for example Twitter marketing instead of social media marketing) and the ebook is very on-topic, you’ll get even more qualified subscribers who will be even more potentially interested in your emails.

  3. Hi Adrian,

    Ok, if you have a main niche, and you are targeting sub-categorize with that niche then you can also narrow down your mailing list to make your audience much more interested in your work.

    So, how do you micro-manage a sub-niche email advertising format?


  4. 1) You can narrow it from the very beginning. Using the example above, instead of offering the book “Social Media Marketing 101”, you offer the book “Twitter Marketing 101” ;-)

    2) If you don’t narrow it from the list building stage, then you can do it by sending surveys, asking your subscribers what they prefer. Once someone tells you that it prefers x or y sub-niche you move that subscriber to a sub-list. That is called “list segmentation”. Of course that some people will never respond to your surveys, that’s how life is.

    You can still guess their preferences by checking their behavior. For example, you send an email about Twitter marketing and then you check who clicked on your link. Once you find out who is interested in that topic, you’ll move them to a sub-list dedicated to that topic :)

  5. I see, this is where the visitor tracking comes into play? Ah, just like Google that tracks all your searches, and gives you “relevant” on top 10 lists.

    So, basically you are saying that you have to think like a Search Engine to focus on the right people? :)

  6. No, it’s not the same :-) What Google does is way much complicated. Tracking the clicks in emails is very easy. You can do it yourself if you use an ad tracker, or if you use for sending your emails a serious email marketing company, that company will track the clicks.

    Yes, focusing on the right people is essential. If an email marketer gives away the book “How to Train Your Dog” while planing to send emails about SEO, then he really doesn’t know what he’s doing. Some dog owners might be interested in SEO indeed, but that’s gambling :)

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